The Playbook for Next-Gen Marketers
Sharing fresh insights, real experiences, and creative ideas for curious minds in the world of marketing.
The Story Behind the Manual
Welcome to The Marketing Manual by Finch! I'm Katie Finchett and I have created this free blog platform to share my ideas, opinions, and discoveries in the ever-changing world of marketing.
As a first-class BSc Marketing graduate from Newcastle University, I’ve always been passionate about learning, exploring new trends, and turning theory into real-world insight.
The Marketing Manual by Finch is more than just a free blog platform — it’s a space to spark curiosity, share inspiration, and connect with others who are just as passionate about marketing as I am. Alongside my blog posts, I offer custom marketing blog posts for companies and online tutoring to help others explore and understand the world of marketing.
My Mission
The Marketing Manual by Finch is a personal project dedicated to sharing free, insightful, and practical marketing knowledge. My mission is to make marketing accessible, innovative, and relevant to everyone — from young people discovering the field for the first time, to students exploring career paths, and professionals seeking fresh perspectives. I aim to challenge the misconception that marketing is simply advertising, and instead showcase its creativity, strategy, and impact. Through my content, I hope to empower others with the tools and inspiration they need to thrive in today’s fast-moving world of marketing.
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